The UK tourism office allocated a budget of 1.5 million for the promotion, which included print adverts in the mainstream media, on taxicabs, the subways and buses.
While Gafni insisted that it's too soon to measure its true impact, the racy television ad has given its new Web site ( the boost it sought.
“The gates of Israel will be opened before every Jew and his family without discriminating against his lifestyle,” Mr Sa’ar stated.
"The real success of the campaign will come when tour operators report a further increase in British tourists to Israel," he said.In May 2012, the Israeli Parliament voted against introducing civil marriage for gay and straight couples.Earlier this summer, Justice Minister Tzipi Livni officiated a same-sex wedding, despite same-sex marriage ceremonies being illegal in the country.This legislation is the next important step in the fight against women trafficking, said attorney Ori Keidar, one of the founders of the task force against the problem."The legislation against the prostitutes' customers will bring a reduction in the demand for prostitution and it will be a less lucrative business for crime organizations," Keidar said.Figures released last week by the Tourism Ministry showed that 141,500 visitors from the United Kingdom arrived in the country in the first 11 months of 2005, an 8% increase from the same period in 2004.